MAJO
Matcha tasting journal · Sensory memoirs
30 sensory tasting sheets · usucha & koicha preparation guide · expert glossary · manifesto for a conscious matcha. A journal designed to turn each bowl into a meditative experience.
Where Matcha — myths & truths documents, MAJO observes.
The gesture, after the reading.
— A practice companionMore than a journal — a tool for sensory awakening.
MAJO accompanies your exploration of Japanese powdered green tea — from the curious beginner to the demanding connoisseur — turning each tasting into a true sensory experience. A personal tasting journal to fill in your own way.
Designed to honour the tea ceremony and the chadō tradition while adapting to modern practice. No jargon, no complex notation : simply a clear framework for what you taste.
Five components to structure the practice.
30 detailed tasting sheets
Document terroir, cultivar, grade, preparation parameters, aroma, texture, personal impressions.
Complete Japanese matcha glossary
Terroirs, cultivars, grades, aromatic vocabulary, defects to recognise — everything to speak about matcha with precision.
Usucha & koicha preparation guide
Anti-clumping technique, water quality, temperature, precise gestures, iced matcha or latte, common mistakes to avoid.
Traditional Japanese utensils
Chasen (bamboo whisk), chawan (matcha bowl), chashaku (bamboo scoop) : role, use, selection and care.
Manifesto for a conscious matcha
Seven principles inspired by bushidō and Japanese tea philosophy for a meditative, respectful and intentional tasting.
For those who want to move from book to bowl.
- 01 Japanese tea enthusiasts — wishing to structure their practice beyond occasional tasting.
- 02 Beginners — looking to learn the essential gestures and basic vocabulary through a clear method.
- 03 Regular practitioners — wanting to refine their palate and recognise aromatic nuances between cultivars.
- 04 Connoisseurs — seeking to structure their taste memory and keep track of their own conclusions.
- 05 Lovers of Japanese culture — and meditative rituals, in search of a simple, grounded and lasting practice.
ichigo ichie
"Each encounter is unique."
Page after page, refine your gesture, your eye, and your palate.
Six sensory skills to cultivate.
At a glance.
- Title
- MAJO — Matcha Tasting Journal
- Author & designer
- Jimmy Braun
- Pages
- 120 pages
- Format
- 6 × 9 inches (15.24 × 22.86 cm)
- Binding
- Hardcover, matte finish
- Contents
- 30 pre-filled tasting sheets · free pages for personal notes
- Designed in
- Fukuoka, Japan
- Editions
- English edition · French edition available
- Buy
- amazon.com/dp/9699893214 →
What this journal is, and what it is not.
It is not
- — A pastry or recipe book
- — A health or nutrition guide
- — A classical tea-ceremony manual
- — A minimal bullet-journal style notebook
It is
- A tool for sensory awakening
- An instrument of cultural transmission
- A framework for matcha as an art
- A long-term practice companion
The gesture, after the reading.
English edition · hardcover · 120 pages · Amazon delivery