Jimmy Braun. 慈美
Selected projects across hospitality, editorial, packaging and brand identity – and the occasional innovation project that asks for fresh eyes.
Creative direction between European editorial rigour and Japanese aesthetic restraint. Brand identity, art direction and design for clients who value cultural depth over trend. Author of three books on nutrition and matcha. Latin percussionist.
Selected work
ANA InterContinental Manza Beach Resort
→Art direction and print communication across four restaurants, seasonal menus and brand consistency, with the resort's culinary team.
Matcha – mythes & vérités
→Author and book design. A 280-page essay on Japanese tea, structured around 101 questions across twelve chapters.
Workshop with Susan Buirge
→Live percussion for a private contemporary dance workshop, in dialogue with the choreographer.
Japanese concept store in Paris
→Strategic and creative consulting for a French client, on the positioning and visual world of a hybrid retail concept.
MAJO – Matcha Tasting Journal
→Author and book design of a premium hardcover tasting journal, with thirty guided sheets and a sensory lexicon.
Practice
Four areas of work that share the same principle: depth over speed, sense over slogan, careful editorial thinking applied to brand and image, across sectors.
Brand identity.
Visual systems, naming, art direction. For companies, products and projects that want to be remembered rather than consumed. Selective work, fewer projects per year, deeper attention to each.
Editorial design.
Books, ZINEs, brand publications, long-form print. From concept and writing to typography and print direction. For publishers, authors, and brands that treat editorial as part of their identity.
Art direction & image.
Campaign direction, photography direction, packaging, print communication. Building a coherent visual world across touchpoints, season after season.
Innovation & R&D.
For brands launching something new, or projects that don't fit a category. When the brief is unclear and the path needs to be drawn before it can be executed. Fresh eyes welcome.
A Vosgien writes an investigation into matcha to explain everything about this hypertrendy green powder.
Books
Matcha – mythes & vérités
101 questions to separate fact from fiction. A French-language investigation into Japanese tea, drawn from fifteen years of practice.
French. Based in Fukuoka. I move between brand identity, editorial design, art direction, percussion, and the slow work of a book.
Originally trained in art and editorial, I work across sectors with one constant: depth and clarity over trend. Curious by nature, I'm drawn to hybrid projects, hospitality, cultural ventures, and ideas that don't fit a category yet. Fluent in French and English, conversational in Japanese.
Read the full bio →Let's build something that lasts.
For hospitality, editorial, brand and innovation projects that deserve careful attention. Replies within 48 hours, directly from Fukuoka.