Jimmy Braun · Books
Books · Three published works

Books
on tea, on food, on attention.

Three books published over seven years. From a first essay on personalised nutrition with Hachette in 2019, to two recent works on Japanese matcha culture written from Fukuoka. Slow, documented, intentional.

Author · Jimmy Braun  ·  Based in · Fukuoka, Japan  ·  Languages · French, English
Read in French · jimmybraun.org/livre-matcha

01 · Most recent · April 2026

02 · MAJO Tasting Journal · December 2025

03 · Earlier work · 2019

First book.

Before settling in Fukuoka and turning to Japanese tea culture, my first book was published with Hachette in France. It is part of the path that led to where I write from today.

À chacun son régime, first book by Jimmy Braun, Hachette 2019

Chacun son régime !

Ideo · Hachette · May 2019

An accessible guide to personalised nutrition. Across 272 pages, the book offers a method for building eating habits adapted to one's own metabolism and psychology, drawing on a survey of contemporary diets — paleo, low GI, fasting, ketogenic, Mediterranean, Okinawa, hypotoxic — and refusing the one-size-fits-all promise.

272 pages · ISBN 978-2824614793 · French · paper & digital
View on Amazon →

04 · Author's note

On writing slowly.

Three books over seven years. Not a publishing career, a slow accumulation of thinking written down.

The first book asked how to eat well in a culture obsessed with the next miracle diet. The second and third turn toward what is poured into the bowl: matcha, its history, its loss in translation, its quiet resistance to the speed of the global market. Different subjects, the same method: read everything, doubt the obvious, write only what holds.

Each book is self-published from Fukuoka under Handpan Japan LLC, except the first which came out with Hachette. Distribution is intentionally small: French-language paper and digital editions on Amazon, the English MAJO available worldwide. No promotional pressure, no algorithmic urgency. Books that are read, not consumed.

05 · Bibliography

Complete list.

2026
Matcha — mythes & vérités 280 pages · 101 questions · self-published
Self-published
FR
2025
MAJO — Matcha Tasting Journal 120 pages · 30 tasting sheets · hardcover · English edition
Self-published
EN
2025
MAJO — Carnet de Dégustation 120 pages · 30 fiches · couverture mate · French edition
Self-published
FR
2019
Chacun son régime ! 272 pages · personalised nutrition
Ideo / Hachette
FR

For libraries, journalists, and bibliographic queries: full ISBN data, dimensions, and formats are listed on the press kit page.