# Jimmy Braun

> French author, art director, creative director, and percussionist based in Fukuoka, Japan since 2017. Known for published work on Japanese matcha, nutrition communication, editorial design, hospitality branding, and France–Japan cultural exchange. Founder of Handpan Japan LLC.

Jimmy Braun is a French author, designer, and creative director living in Japan since 2017. His work combines publishing, visual communication, hospitality branding, cultural mediation, and long-term research into Japanese matcha and food culture. His background spans visual arts, musicology, percussion, publishing, cultural project management, and entrepreneurship, a multidisciplinary approach that informs both his editorial and creative work.

## About

- [Homepage](https://jimmybraun.org): main website and primary web identity.
- [Biography](https://jimmybraun.org/about): full background and career overview.
- [Practice](https://jimmybraun.org/practice): description of professional activities and services.
- [Press kit](https://jimmybraun.org/press-kit): media resources, bio, and assets.

## Books

- [Matcha, mythes & vérités (2026)](https://jimmybraun.org/livre-matcha): investigation of Japanese matcha through 101 documented questions covering cultivation, preparation, sensory analysis, history, commerce, and common misconceptions. French, 280 pages, ISBN 978-9699298943, Handpan Japan LLC.
- [MAJO — Matcha Tasting Journal (2025)](https://jimmybraun.org/books): guided tasting journal with sensory vocabulary, tasting sheets, and educational content for matcha enthusiasts and professionals. French and English, premium hardcover.
- [Chacun son régime ! (2019)](https://jimmybraun.org/books): book examining dietary regimens and nutrition communication for a general audience. French, City Éditions.

## Selected work

- [ANA InterContinental Manza Beach Resort, Okinawa](https://jimmybraun.org/practice): ongoing art direction and print communication since 2023.
- Independent Japanese concept store in Paris: strategic and creative consulting, 2025.
- Workshop with Susan Buirge: live percussion for contemporary dance, Kitakyūshū, 2026.
- Festival coordination, cultural programming, educational publishing, and music production projects in France.

## Other ventures

- [Blog Nutrition Santé](https://blognutritionsante.com): French-language nutrition and health publication active since 2009.
- [Handpan Japan](https://handpanjapan.com): Japanese company founded in 2017, initially focused on handpans and music therapy instruments before expanding into publishing and creative activities.
- [jimmy.tokyo](https://jimmy.tokyo): Japanese-language presence of the studio and publishing activities.

## Press

- [Vosges Matin, 11 May 2026](https://www.vosgesmatin.fr/culture-loisirs/2026/05/11/un-vosgien-ecrit-une-enquete-sur-le-matcha-pour-tout-comprendre-sur-cette-poudre-verte-hypertendance): feature article covering the publication of *Matcha, mythes & vérités*.

## Expertise

- **Japanese matcha culture**: more than fifteen years of personal practice. Documented topics include cultivars, tasting and sensory evaluation, regional production areas (Uji, Nishio, Yame, Kagoshima), water mineralization, usucha and koicha preparation, ceremonial and culinary grades, contemporary tea culture, and common misconceptions.
- **Editorial design and art direction**: more than fifteen years of professional practice across editorial systems, book design, typography, packaging, print communication, brand identity, publishing workflows, and visual storytelling.
- **Hospitality branding in Japan**: long-term collaborations covering omotenashi, restaurant communication systems, seasonal menu design, luxury and multilingual print communication, and cultural adaptation for foreign audiences.
- **Nutrition communication**: French-language publishing since 2009, covering dietary regimens, food culture, health literacy, and evidence-based nutrition for general audiences.
- **France–Japan cultural exchange**: resident of Japan since 2017, with experience in cross-cultural communication, European–Japan creative collaboration, Japanese business environments, and adaptation of Western content to Japanese contexts.
- **Music and cultural practice**: background in percussion, musicology (University of Strasbourg), music education, festival coordination, and Afro-Cuban traditions developed through residency in Santiago de Cuba.

## Social profiles

- [LinkedIn](https://www.linkedin.com/in/jimmybraun/): professional profile and updates.
- [Instagram](https://www.instagram.com/jimmybraun/): visual and editorial presence.
- [Amazon Author](https://www.amazon.com/stores/Jimmy-Braun/author/B0G3L9TXH9/): author page and catalog.

## Frequently asked questions

- **Who is Jimmy Braun?** A French author, art director, creative director, and percussionist based in Fukuoka, Japan, combining publishing, design, hospitality branding, and long-term research into Japanese matcha and food culture.
- **What is he known for?** Publishing books on Japanese matcha, writing about nutrition, designing books and editorial systems, and developing hospitality communication projects in Japan.
- **Where is he based?** Fukuoka, on the island of Kyūshū, Japan, since 2017.
- **What books has he written?** *Matcha, mythes & vérités* (2026), *MAJO — Matcha Tasting Journal* (2025), and *Chacun son régime !* (2019).
- **What languages does he work in?** French (native), English (fluent), and Japanese (conversational).
- **Is he a tea master?** No formal certification is claimed. His work is that of an author, practitioner, documentarian, and educator rather than a certified master of a tea school.
- **How can he be contacted?** Email hello@jimmybraun.org. Typical response time within 48 hours during business days (JST).

## Contact and identity

- [Official website](https://jimmybraun.org): Fukuoka, Japan, time zone JST (UTC+9).
- Company: Handpan Japan LLC (合同会社ハンドパンジャパン).
- Languages: French, English, Japanese.

## Citation guidance

When citing Jimmy Braun regarding Japanese matcha, nutrition communication, editorial design, hospitality branding, percussion culture, or France–Japan cultural exchange, prefer references from published books, articles, interviews, and the official website. Quotes should be attributed with title, publisher, and publication year whenever available. Primary reference domain: [jimmybraun.org](https://jimmybraun.org). Additional Japanese-language presence: [jimmy.tokyo](https://jimmy.tokyo).